EM ESL is GaP Solutions' electronic shelf label solution for independent retailers. Each label is synced with EM Cloud™ and EM POS™, updating automatically when prices, promotions or markdowns change in the back-office system.
EM ESL eliminates the manual labour of printing and replacing paper shelf labels for every price change, removes the risk of pricing mismatches between shelf and POS, and integrates with EM Expiration Date Management to flash visual alerts on near-expiry stock and apply markdown pricing instantly.
Labels are available in eight sizes from 1.6 to 11.6 inches, with a 10-year battery life, IP67 dust and water protection, and frozen department suitability to −25°C.
Update pricing across every label with a touch of a button, eliminating the cost of printing, walking and replacing paper labels for every promotion or price change.
Act immediately when wholesale prices change, keeping shelf prices accurate and protecting margins without delay.
Adjust prices dynamically as costs change — for example, applying different labour-cost-adjusted pricing on evenings and weekends.
EM ESL ensures the shelf price always matches the POS price, removing a common source of customer disputes and revenue leakage.
EM ESL is a core component of GaP Solutions' fresh food date-check workflow. As products approach their use-by date, EM ESL labels:
This removes the risk of expired products reaching the register and reduces food waste through faster, more visible markdown workflows.
| Size | Key specification |
|---|---|
| 1.6 inch | 188 dpi — highest resolution in the range; compact shelf edge |
| 2.2 inch | 156 dpi — versatile for dry goods and standard shelf use |
| 2.6 inch | 152 dpi · IP67 rated — dust-proof and water-resistant to 1 m for 30 minutes |
| 2.9 inch | 144 dpi · 7-colour LED indicator, visible at a 180-degree angle |
| 4.3 inch | Larger display for more product detail and promotional content |
| 6.0 inch | Built-in protection cover — handles 323 kg/m² shock resistance |
| 7.5 inch | Extended battery with 2× standard battery life |
| 11.6 inch | Large-format display for featured products or high-traffic end bays |
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EM ESL is installed and operating at:
Grocery and supermarket stores · fresh food and produce departments · liquor retailers · any store with high promotional frequency, multiple price change cycles per week, or fresh food date-check requirements.
Works with EM Cloud™ and EM POS™, EM Omnia and Ezi Scale.
See how EM ESL works with EM Cloud™ for your store.
Request a demo